We’re a Performance Ads Agency That Also Builds and Ranks Shopify Stores
70% of our expertise, team strength, and ongoing investment sits inside paid advertising. The other 30% goes into Shopify store development and SEO — both done properly, both done exclusively for Shopify.
Where Our Expertise Lives
Each number represents management depth, team specialisation, learning investment, and operational focus — not client importance.
Every Service. Every Percentage. Explained Honestly.
Here’s what these focus numbers actually translate to for each service — what we specialise in, what we’ve built, and what you get when you work with us on that channel.
Google Ads is our single largest focus area and the channel where our expertise runs deepest. It’s where we invest the most in keeping up with algorithm changes, testing new campaign structures, and building team knowledge. Shopping, Performance Max, Search, Display, and Remarketing — all of it built specifically around how Shopify’s product feed integrates with Google’s ecosystem. When a client asks us which channel we know best, the honest answer is Google Ads.
Meta Ads is our second strongest area — Facebook, Instagram, and Audience Network. We build full-funnel Meta setups: cold prospecting, warm retargeting, Dynamic Product Ads, and past-buyer repeat purchase campaigns. After iOS 14, properly implementing the Conversions API alongside the pixel became essential, and it’s now standard practice in every Meta engagement we run. We manage the creative strategy and direction too — not just the campaign mechanics.
Shop Campaigns is Shopify’s own pay-per-sale advertising channel — and one of the most underutilised growth levers available to Shopify stores right now. Because you only pay when a purchase is made, the risk profile is completely different from Google or Meta. Our focus on Shop Campaigns has grown significantly as the channel has matured. We specialise in setting the right CPA targets, optimising the Shop Store, and building a campaign structure that compounds over time.
Store development sits at 20% — equal weight to our ad channels — because we genuinely believe a store that doesn’t convert will waste every ad dollar sent to it. Our development work is built around performance: speed scores above 90, conversion-focused page architecture, pixel-ready setup, and checkout flow that doesn’t leak buyers. Because our developers also understand how ads work, every store we build is engineered to work alongside the campaigns we run for clients.
Shopify SEO is our smallest focus area by percentage — but that number needs context. We offer SEO because we genuinely do it well and because it complements our ad work powerfully: Google Ads data feeds our keyword targeting, and technical SEO fixes improve ad landing page quality scores. A 10% focus share still means years of hands-on Shopify SEO experience — technical audits, on-page, schema, and content strategy, all specific to Shopify’s unique technical environment. We take on SEO clients selectively, which is also why this number is smaller.
Focus Is About Where Our Edge Is Sharpest — Not Who We Ignore
Business focus reflects how we invest, train, and grow as a team. It does not reflect how much effort any individual client gets. Here’s what these numbers translate to in practice.
Our team members are specialists, not generalists. Our Google Ads specialists spend their days exclusively managing Shopify Google Ads accounts — not splitting focus across other platforms or industries. That depth produces better results.
We invest more in research, testing, and learning in our highest-focus areas. New Google Ads features, Meta algorithm changes, Shop Campaigns updates — we test these actively, not reactively. Our clients benefit from that ongoing investment.
In our highest-focus areas, we catch problems and opportunities faster. When a Google Shopping campaign sees a sudden ROAS drop, we notice in hours, not days — because we’re actively managing more accounts in that channel and pattern-match quickly.
More focus means more nuanced strategy. Our Google Ads clients get campaign structures that reflect years of Shopify-specific learning across dozens of accounts. That accumulated knowledge is what a 30% focus share actually means.
Every service we offer matters to the clients who use it. A Shopify store build is every bit as important to that client as a Google Ads campaign is to another. Focus percentages reflect our organisational depth — not our commitment to any individual engagement.
Our development work is better because we understand ads. Our SEO is better because we understand what Google Ads data tells us about buyer intent. Our ad campaigns are better because we built the store they send traffic to. Focus across multiple services creates compound value for clients who use more than one.
An Honest Note on What This Page Is and Isn’t Saying
This page exists because we believe in transparency about who we are and where our strengths lie. A 10% focus on Shopify SEO does not mean SEO clients get 10% of our effort. It means SEO is a more selective part of our business — we take on fewer SEO engagements, but each one gets the same full-team attention as every other service we provide.
Similarly, 70% of our focus being on ads does not mean non-ad clients are less important to us. It means ads is where we have the broadest and deepest experience base — because we’ve been running Shopify ad campaigns longer, across more accounts, in more markets, than any other service we provide.
Every client, every engagement, every service gets the same standard: our best work, applied specifically to Shopify, with full focus on your results. The percentages on this page describe AdTrench as an organisation — they say nothing about how seriously we take your specific engagement.
Ready to Work With an Agency That’s Honest About What It Does Best?
Book a free 30-minute strategy call. We’ll be upfront about which service will move the needle fastest for your store — and whether we’re the right fit for what you need.