Meta Ads That Turn Shopify Visitors Into Repeat Buyers
Facebook Ads, Instagram Ads, and Audience Network — a complete Meta funnel built to find your buyer, convert them, and bring them back. No boosted posts. No guesswork. Just revenue.
Meta Is Where Your Shopify Buyers Spend Their Time — We Put You In Front of Them
Facebook and Instagram aren’t just social platforms. They’re the most powerful buyer discovery engines ever built — when the campaigns are set up to actually sell.
Meta’s algorithm finds people who match your best customers — before they’ve even thought to search for your product. It’s demand creation, not just demand capture.
Fashion, beauty, home goods, accessories — categories where seeing the product sells it. Meta’s visual-first feed is the perfect environment for Shopify’s best-selling niches.
97% of visitors don’t buy first time. Meta’s Dynamic Product Ads follow them across Facebook and Instagram — showing the exact products they viewed until they’re ready to buy.
Once we know who your buyers are, we build Lookalike Audiences from your best customers — letting Meta find thousands more people who behave exactly like the ones who already buy from you.
We build campaigns for every stage — cold awareness, warm consideration, hot retargeting, and past-buyer repeat purchase. Each audience gets a different message at the right moment.
We set up both the Meta pixel and Conversions API on your Shopify store — so purchase data flows accurately even with iOS tracking changes. Your ROAS numbers reflect reality.
Facebook, Instagram & Audience Network — All Managed Together
We don’t just boost posts on one platform. We build a coordinated Meta funnel across all three placements — each one serving a specific role in moving buyers from discovery to purchase.
Facebook remains the most powerful targeting platform ever built. With detailed demographic data, purchase behaviour signals, and the most sophisticated lookalike audience engine available — Facebook is where we find new buyers and build your retargeting foundation.
- Cold audience prospecting — interest, behaviour & demographic targeting
- Lookalike audiences built from your best customers
- Dynamic Product Ads — retarget with exact products viewed
- Cart abandonment & checkout recovery campaigns
- Past buyer repeat purchase & upsell campaigns
We put your products in front of them.
Instagram is where visual products sell. Feed ads, Stories, and Reels — high-intent buyers scroll Instagram with purchase intent, especially in fashion, beauty, and lifestyle. We design and run Instagram campaigns that feel native to the platform while driving direct revenue for your Shopify store.
- Feed ads — single image, carousel & collection formats
- Stories ads — full-screen vertical creative placements
- Reels ads — short-form video for maximum reach
- Instagram Shopping — product tags driving direct checkout
- Creative strategy & direction for every placement
Visual platform. Perfect match.
Meta’s Audience Network extends your campaigns beyond Facebook and Instagram — showing your ads across thousands of third-party apps and websites. It dramatically increases reach at a lower CPM, making it an efficient way to keep your brand visible across the entire web while your main campaigns focus on conversion.
- Extended reach across thousands of apps & sites
- Lower CPM — more impressions per dollar spent
- Retargeting audiences extended beyond Meta’s own platforms
- Brand safety controls — block irrelevant placements
- Native, interstitial & banner placements managed
Lower cost per impression.
A Full Meta Funnel — Not Just One Campaign
Most Shopify stores run one Meta campaign and call it done. We build a four-stage funnel where every audience gets a different message matched to where they are in the buying journey.
Prospecting campaigns targeting people who’ve never heard of you. Interest, behaviour, and Lookalike targeting to find buyers who match your best customers.
People who visited your store, watched a video, or engaged with your content. Softer conversion messaging — testimonials, offers, social proof.
Dynamic Product Ads showing the exact products they viewed or added to cart. Highest priority, highest bids, most direct conversion messaging.
Campaigns targeting existing customers — new arrivals, complementary products, seasonal offers. Repeat buyers cost a fraction to convert and have higher LTV.
Everything That Goes Into Managing Your Meta Ads
Not just campaign setup. Every layer of a high-performing Meta Ads account, handled end to end.
We start by auditing your existing Meta Ads account — every campaign, every ad set, every wasted dollar identified before we spend a cent of your budget.
We install and verify both the Meta pixel and Conversions API on your Shopify store — so purchase data is accurate even with iOS privacy changes. Your ROAS is real.
Cold, warm, hot, and repeat — every stage built out with the right audience, the right message, and the right bid strategy for where buyers are in the funnel.
Connected directly to your Shopify product catalogue. Automatically shows each visitor the exact products they viewed — the single highest-ROAS campaign type we run.
Built from your best customers — purchase-based lookalikes that find new buyers who behave exactly like the ones already converting on your store.
We provide full creative strategy — ad formats, hooks, copy angles, and asset briefs — working with your existing creative or directing new content production.
Active management every week — not monthly check-ins. When ROAS drops or a campaign starts scaling, we respond in days, not at the end of the reporting period.
Continuous creative and audience testing built into every account. We systematically find your winning combinations and scale them before killing what doesn’t work.
Revenue, ROAS, CPA, and funnel performance — every month, clearly broken down. No vanity metrics. Just the numbers that tell you what your investment is returning.
From Audit to Live Funnel in 7 Days
Fast setup, structured approach, aggressive optimisation from day one.
We audit your existing Meta Ads account — or analyse your competitors if you’re starting fresh. We identify every wasted dollar, every missed audience, and map out exactly what your funnel needs. You get a clear strategy before committing to anything.
Meta pixel and Conversions API installed and verified on your Shopify store. Product catalogue connected and optimised. Custom audiences built from your existing customer data, website visitors, and engagement history.
Cold prospecting, warm retargeting, DPA, and past-buyer campaigns — all built out with structured ad sets, tested creative, and properly configured bid strategies. We build the complete funnel before launch, not one campaign at a time.
Campaigns go live within 7 days. The first 30 days are aggressive — we test audiences, creative, and placements fast. Everything that isn’t working gets cut. Everything that is gets more budget. This is where most of the learning happens.
Once we’ve found your winning audiences and creative, we scale — carefully increasing budgets while monitoring ROAS at every step. We never scale blindly. Every budget increase is deliberate and data-driven.
Real Shopify Stores. Real Meta Ads Numbers.
What actually happened when we took over Meta Ads for these Shopify stores.
Was running boosted posts with no funnel. We built a full DPA retargeting stack and cold prospecting campaigns. CPA dropped from $48 to $19 within 45 days.
Had no retargeting setup at all. Built DPA campaigns for cart abandoners and product viewers. That single campaign now generates $18K/month at 8.4× ROAS.
Starting from zero Meta history. Built cold, warm, and hot campaigns from scratch. Hit 3.2× ROAS in month one and scaled to $44K/month revenue by month three.
Across all active Shopify Meta Ads accounts — measured on revenue returned per dollar of ad spend.
Meta Ads Questions We Get Asked a Lot
Ready to Build a Meta Funnel That Actually Converts?
Book a free 30-minute Meta Ads audit. We’ll review your current setup — or build a strategy from scratch — and show you exactly what your funnel is missing. No pitch. No pressure.