Google Ads Built to Scale Shopify Revenue
Search, Shopping, Performance Max, Display, and Remarketing — every Google Ads campaign we run is built exclusively around how Shopify stores make money. No generic playbooks. No wasted budget.
Google Ads Is the Fastest Way to Drive Revenue for Your Shopify Store
When someone searches for exactly what you sell, Google Ads puts your product in front of them — before they find a competitor. But only if the campaigns are built right.
Google captures buyers who are actively searching for what you sell — not passive scrollers. The intent is already there. We just put you in front of them first.
Shopify’s native Google integration gives us a powerful feed to work with. We optimise every product attribute — titles, descriptions, images, GTINs — so your listings win the auction.
Once we find your winning ROAS, scaling Google Ads is predictable. More budget in, more revenue out — without the volatility you see on social platforms.
Unlike SEO, Google Ads drives traffic the moment campaigns go live. For stores that need revenue now — not in six months — it’s the most direct path to sales.
The search term data we collect from Google Ads directly informs your SEO strategy. It’s not just advertising — it’s intelligence about exactly what your buyers are searching for.
Most first-time visitors don’t buy. Google’s remarketing network lets us follow up across millions of websites and YouTube — keeping your brand in front of warm audiences until they’re ready to convert.
Every Google Ad Format — Built for Shopify
We don’t just run one type of Google Ad and hope for the best. We build a full campaign architecture using every format that works for Shopify stores — each one serving a specific role in your revenue funnel.
Put Your Products Directly in Front of Buyers — With Price, Image, and Name
Shopping Ads are the most powerful Google Ad type for Shopify stores. When someone searches for a product, Shopping Ads show your product image, name, price, and store name right at the top of Google — before they even see a single text result. These are buyers with credit card in hand. We make sure your products show up first.
The secret is in the product feed. Most agencies set it up once and forget it. We continuously optimise every attribute — product titles, descriptions, images, GTINs, pricing, availability — because Google’s algorithm rewards the best-optimised feeds with the lowest CPCs and highest placement.
- Standard Shopping — full product catalogue, maximum control over bids
- Product group segmentation — bid differently on bestsellers vs. long-tail
- Merchant Centre optimisation — no disapprovals, no wasted impressions
- Competitor price monitoring — know when to adjust to win the auction
- Negative keyword sculpting — block irrelevant searches, protect ROAS
- Seasonal budget planning — capture peak shopping moments
Appear When Buyers Search for Exactly What You Sell
Search Ads put your store at the very top of Google results — above everything else — when someone types in a query directly related to your products. Unlike Shopping Ads that show product images, Search Ads let you control the exact message: the headline, the description, the offer. This is where copywriting meets bidding strategy.
We build tightly themed ad groups around your highest-value keywords, write conversion-focused ad copy, and continuously test headlines to find what drives the most revenue — not just clicks.
- Keyword research — buyer-intent terms that actually convert to sales
- Responsive Search Ads (RSA) — 15 headlines tested simultaneously
- Ad extensions — sitelinks, callouts, structured snippets, promotions
- Match type strategy — exact, phrase, and broad match used intelligently
- Brand vs. non-brand campaign separation — protect margins on both
- Quality Score optimisation — lower CPCs, higher ad positions
Google’s Most Powerful Campaign Type — When Managed by Experts
Performance Max is Google’s AI-powered campaign format that runs across Search, Shopping, Display, YouTube, Gmail, and Discover — all from a single campaign. When set up correctly, it’s the most powerful tool in Google Ads for Shopify stores. When set up wrong, it burns budget with no accountability.
Most agencies set up PMax, hand it to Google’s algorithm, and call it done. We don’t. We build structured asset groups, feed it the right signals, control the brand terms it spends on, and monitor the search term reports to keep it focused on revenue — not impressions.
- Structured asset groups — separate creative for each product category
- Audience signal strategy — feed the algorithm your best customer data
- Brand exclusions — stop PMax from cannibalising your organic traffic
- Search theme optimisation — guide the AI toward your best keywords
- Creative asset testing — headlines, images, and videos that convert
- Full channel breakdown reporting — know where your budget actually went
Keep Your Brand Visible Across 35 Million Websites and Apps
Google’s Display Network reaches over 90% of internet users across 35 million websites, apps, and YouTube. Display Ads let us show your brand — visually — while your audience is reading news, browsing content, or using their favourite apps. This isn’t just awareness. When used with the right targeting, it drives real conversions too.
For Shopify stores, Display works best as a complementary channel — warming up cold audiences, staying top-of-mind, and supporting remarketing campaigns that bring back visitors who didn’t convert.
- Responsive Display Ads — automatically optimised creative combinations
- In-market audience targeting — reach people actively researching to buy
- Custom intent audiences — built from your Search and Shopping data
- Placement exclusions — never appear on low-quality or irrelevant sites
- Frequency capping — control how often the same person sees your ad
- Brand safety settings — protect your store’s reputation online
40% Off
Most Visitors Don’t Buy First Time. Remarketing Brings Them Back.
On average, 97% of first-time visitors to a Shopify store leave without buying. Remarketing lets you follow up — showing targeted ads to people who visited your store, viewed products, or added to cart but didn’t check out. These are your warmest audiences, and converting them costs a fraction of finding new ones.
We build a full remarketing architecture — segmented by behaviour, recency, and value — so every audience sees the most relevant ad at exactly the right time. Dynamic remarketing automatically shows people the exact products they viewed, dramatically increasing the chance they return to buy.
- Dynamic remarketing — show the exact products visitors viewed
- Cart abandonment campaigns — recover lost revenue automatically
- Audience segmentation — visitors vs. cart abandoners vs. past buyers
- Customer list remarketing — re-engage existing customers for repeat sales
- Recency-based bidding — bid higher for visitors who came yesterday
- Similar audiences expansion — find new buyers who behave like your best ones
Everything That Goes Into Managing Your Google Ads
Not just campaign setup. Not just monthly check-ins. Every deliverable, every week, from the moment we onboard your store.
We start with a deep audit of your existing Google Ads account — or build from scratch if you’re starting fresh. Every campaign, every ad group, every wasted dollar identified before we spend a cent.
We design and build a campaign structure tailored to your Shopify catalogue — separating product categories, match types, and audience layers so every dollar goes to the right place.
Your Merchant Centre feed is the engine behind Shopping and PMax ads. We optimise every attribute — titles, descriptions, categories, GTINs, pricing — to maximise product visibility and lower CPC.
We write all ad copy — headlines, descriptions, and extensions. For Display and PMax, we provide creative strategy and asset recommendations that are tested and improved continuously.
In-market audiences, customer match lists, remarketing segments, similar audiences — every targeting layer built and managed to find your buyers at the lowest cost per acquisition.
Accurate conversion tracking is non-negotiable. We set up Shopify-native conversion tracking, Google Tag Manager, and Enhanced Conversions so every sale is attributed correctly.
We actively manage bids, budgets, and campaign settings every week — not monthly. When something changes in your ROAS, we respond in days, not at the end of the month.
Irrelevant search terms burn budget silently. We maintain a growing negative keyword list, reviewed weekly, that blocks non-buyer searches from wasting your ad spend.
No vanity metrics. Every monthly report shows revenue, ROAS, cost per acquisition, and growth vs. prior period. You’ll always know exactly what your Google Ads investment is returning.
How We Launch and Scale Your Google Ads
From strategy call to live campaigns in 7 days. Here’s exactly how we do it.
We start by auditing your current Google Ads account — or your competitors’ if you’re starting fresh. We identify every wasted dollar, every missed opportunity, and map out exactly what we’d do before you commit to anything. No pitch decks, no fluff — just an honest analysis and a clear growth plan.
We connect your Shopify store to Google Merchant Centre, fix any product disapprovals, and optimise your product feed from the ground up. Simultaneously, we build the campaign structure — naming conventions, campaign hierarchy, ad group themes, and targeting layers — so everything is organised from day one.
Before spending a single dollar, we verify that every conversion — purchases, add-to-carts, and checkout initiations — is tracking correctly in Google Ads and Google Analytics 4. Enhanced Conversions are set up so that even server-side purchases are attributed accurately. You can’t optimise what you can’t measure.
Campaigns go live. We start with your highest-priority ad types — typically Shopping or PMax alongside a Search campaign — and layer in remarketing within the first week. Initial bids are set conservatively and adjusted rapidly as data comes in. The first 30 days are about learning fast, not spending big.
The first 30 days are the most critical. We review search terms weekly, add negatives, adjust bids by product group, test ad copy variants, and monitor impression share vs. competitors. Every decision is data-driven — we cut what’s wasting budget and double down on what’s driving revenue.
Once we’ve identified your winning campaigns and hit a consistent target ROAS, we scale. Budget increases are done incrementally — never more than 20–30% per week — to avoid disrupting Google’s learning algorithm. This is where Shopify stores go from $30K/month to $150K/month without tanking their returns.
Shopify Stores That Scaled With Our Google Ads
Real numbers from real Shopify stores. No exaggerated claims — just what happened when we took over their Google Ads.
Was running Shopping Ads at 1.8× ROAS with their previous agency. We restructured campaigns and hit 5.4× within 60 days. Monthly revenue went from $14K to $43K.
PMax campaigns were cannibalising brand traffic and showing zero brand exclusions. After restructuring, CPC dropped 38% and ROAS climbed from 2.1× to 6.2×.
Started from zero Google Ads history. Built Shopping + Remarketing from scratch. Hit 4.8× ROAS in month one and scaled to $62K/month revenue by month four.
Across all active Shopify Google Ads accounts — measured on revenue returned per dollar spent on ads.
What Makes Our Google Ads Management Different
Most agencies run the same campaign for every client. We build everything around your specific Shopify store.
| Feature | AdTrench | Typical Agency | In-House |
|---|---|---|---|
| Shopify-only specialisation | ✓ Always | ✗ Generalist | ✗ Limited |
| Shopify product feed optimisation | ✓ Ongoing | ✗ Set & forget | ✗ Rarely done |
| Weekly bid & budget management | ✓ Every week | ✗ Monthly | Sometimes |
| Negative keyword management | ✓ Weekly review | ✗ Quarterly | Inconsistent |
| Revenue-based reporting | ✓ Every report | ✗ Vanity metrics | Sometimes |
| Performance Max brand exclusions | ✓ Always set | ✗ Often missed | ✗ Unknown |
| Remarketing funnel architecture | ✓ Full build | Basic only | ✗ Rarely |
| Enhanced Conversion tracking | ✓ Included | ✗ Extra cost | ✗ Complex |
| Long-term contracts | ✗ Never | ✓ 12 months | N/A |
Google Ads Questions We Get Asked a Lot
Ready to Make Google Ads Actually Work for Your Shopify Store?
Book a free 30-minute Google Ads audit. We’ll review your current setup — or build a strategy from scratch — and show you exactly where the revenue opportunities are. No pitch. No pressure.