Pay Only When Someone Actually Buys From Your Store
Shop Campaigns is Shopify’s pay-per-sale advertising channel — you set your cost per customer, and only pay when a purchase happens. No wasted spend on clicks or impressions. We set it up, optimise it, and scale it for your Shopify store.
The Only Shopify Ad Channel Where You Only Pay for Actual Sales
Google Ads and Meta Ads charge you for clicks and impressions whether someone buys or not. Shop Campaigns charges you nothing until a purchase is completed. That changes the entire risk equation.
You set your maximum cost per customer acquisition. If nobody buys, you pay nothing. No impressions budget, no click costs, no guessing. Every dollar you spend is attached to a confirmed sale.
The Shop app has over 200 million users — people who already use Shopify’s ecosystem, have Shop Pay saved, and actively browse for products to buy. These aren’t cold audiences. They’re primed buyers.
Set up one campaign inside your Shopify admin and your ads automatically run across the Shop app, Shopify Product Network, Google, Meta, Pinterest, and more. No separate ad accounts, no new dashboards.
Customers earn Shop Cash rewards when they buy through Shop Campaigns. That 1% cashback creates a genuine purchase incentive — especially powerful for new customer acquisition where trust is still being built.
Every customer acquired through Shop Campaigns is yours. You get full access to their order data, email (where consented), and purchase history. Unlike some channels, Shopify doesn’t wall off the customer relationship.
Run separate campaigns for new customer acquisition, win-back campaigns for lapsed buyers, or growth campaigns targeting both. Set a different max cost per acquisition for each segment based on their value to your business.
Simple to Run. Powerful When Optimised.
Shop Campaigns runs inside your Shopify admin — no external tools, no separate dashboards. But getting the most out of it requires the right setup, the right segment strategy, and ongoing optimisation. That’s where we come in.
You decide the maximum you’re willing to pay to acquire each new or returning customer. Shopify uses this as the ceiling — you never pay more.
Your campaign runs across the Shop app, Shopify Product Network, and optional third-party placements (Google, Meta, Pinterest). No manual placement decisions needed.
Buyers are shown your products with a Shop Cash earning opportunity. The incentive increases conversion rates especially among first-time buyers discovering your brand.
Only when a purchase is completed do you pay the acquisition fee — capped at your maximum. If they browse and leave, you pay nothing.
Acquired customers are tagged in your Shopify admin. You can retarget them, build segments, and run email campaigns. The relationship belongs to you, not the platform.
- Pay per click — whether they buy or not
- Separate ad accounts for each platform
- Complex pixel setup & tracking
- Budget burns even with zero sales
- Cold audiences with no purchase intent
- No built-in buyer incentive
- Pay per acquisition — zero spend without a sale
- One setup covers multiple platforms
- No pixels, no external dashboards
- Budget only consumed on actual buyers
- Shopify’s 200M+ engaged shoppers
- Shop Cash incentivises first purchase
Everything We Handle in Your Shop Campaigns Engagement
From initial setup to ongoing optimisation — every element managed end to end.
We audit your existing Shop channel setup — your Shop Store branding, product catalogue completeness, reviews, and policies — and fix everything that’s dragging down campaign performance before spending a cent.
Your Shop Store is your branded storefront inside the Shop app. We optimise your branding, tagline, featured collections, and product presentation so shoppers convert when your ads bring them in.
We build a campaign structure targeting the right audiences — new customer acquisition, win-back for lapsed buyers, or growth campaigns for both — with appropriate cost-per-acquisition targets for each segment.
Setting the right max CPA is critical — too low and your ads won’t serve; too high and you’re overpaying. We calculate the right CPA ceiling based on your margins, AOV, and LTV to hit profitability from day one.
We manage your daily budget, monitor spend pacing, and scale campaigns when performance is strong. Daily budgets accumulate weekly — we ensure budget is allocated strategically across your campaign objectives.
We opt your campaigns into the right third-party placements — Google, Meta, Pinterest — based on your product category and audience. Not every channel works for every store; we select and activate strategically.
Every customer acquired through Shop Campaigns is tagged in your Shopify admin. We build and analyse these segments — location, order count, predictive spend tier — to identify your best-acquired customers and refine targeting.
Reviews and full product catalogue availability directly impact Shop Campaigns performance. We ensure your reviews are synced, your catalogue is complete and optimised, and your policies are visible at checkout.
Sales, acquisition costs, new vs returning customer breakdown, and channel attribution — every month, clearly reported. You’ll always know exactly what your Shop Campaigns investment is returning.
From Audit to Live Campaign in 48 Hours
Shop Campaigns is fast to launch. But set up correctly, it compounds over time as Shopify’s algorithm learns your best customers.
We review your current Shop channel setup, Store branding, product catalogue, reviews, and any existing campaigns. You get a clear picture of what’s holding performance back and what we’d do differently — before committing to anything.
Before launching any campaign, we fix the foundation. Shop Store branding, tagline, featured collections, full product catalogue, synced reviews, and visible policies — everything buyers see before and after clicking your ad is optimised for conversion.
We build your campaign structure — acquisition, win-back, or both — with correctly calibrated max cost-per-acquisition targets. We activate the right third-party placements (Google, Meta, Pinterest) based on your niche and product type.
Campaigns go live within 48 hours. The first 30 days are critical — Shopify’s algorithm learns which placements and customer segments convert best for your store. We monitor performance daily and make adjustments as the system optimises.
Once the algorithm has found your best customer profile, we scale — increasing budget on winning campaigns, adjusting CPA targets, and activating retargeting of acquired customers via email and Shopify segments. Shop Campaigns compounds; we make sure it does.
Real Shopify Stores. Real Shop Campaigns Numbers.
What happened when we set up and managed Shop Campaigns for these stores.
Was running Google Ads at $42 CPA. Set up Shop Campaigns targeting new customers at $28 max CPA. Achieved $24 average CPA in month two. Now runs both channels.
Used Shop Campaigns win-back feature to re-engage lapsed buyers from the past 90 days. 34% of targeted lapsed customers made a repeat purchase within 45 days.
New store with no ad history. Shop Campaigns was the first paid channel — zero risk because zero spend without a sale. Generated 180 new customers in month one at an average CPA of $19.
Spent without a confirmed sale. Every acquisition fee is tied to a completed Shopify order — no impressions, no clicks, no wasted budget.
Shop Campaigns Questions We Get Asked
Ready to Pay Only for Customers Who Actually Buy?
Book a free 30-minute audit. We’ll review your Shop channel setup, calculate the right CPA targets for your margins, and show you exactly what a well-run Shop Campaigns setup looks like for your store.